The marvelous theater critic Walter Kerr famously started his review of Neil Simon’s Star-Spangled Girl with this line: “‘Neil Simon didn’t have an idea for a play this year, but he wrote one anyway.” Simon acknowledged that Kerr was right, that was exactly what had happened.
We are now in an era when Simon’s dilemma has become the motto of online “content providers.” (Note: I am a content provider.) We are regularly advised how to “generate” new “content” in order to “build your audience.” I was listening for the first time (and, I suspect, the last) to a podcast on blogging in which I was advised not only to keep providing content, but to have it take a certain form. Preferably a listicle (God, what a word) with a title that is “search engine optimized” (SEO). In order to garner the most attention from the Google algorithm, I was advised to find a “Google keyword phrase” I wanted to write about, and then create a “listicle” with a title that takes the following form: Odd number + superlative adjective + Google search term. So: The (7) + (Best) + (Sources for Theater Funding). Viola! You’ll find yourself at the top of the Google search engine in no time.
Suffice to say that the title of my last missive to you, “The Nobility of the Quotidan,” didn’t make the Google cut, nor was it a hot retweet on X (the platform formerly known as Twitter). There goes my career as an Influencer.
I receive a daily “newsletter” from a guy who has a platform about writing. It usually consists of a total of one or two sentences that includes a link to somebody else’s “content.” He has more than 40K subscribers (for comparison, I have 58), and is convinced that brevity is the key—that people will open his daily email because they know they can read it in 30 seconds max. It’s like eating a single M & M.
Recently, to my unbridled horror, there has been a spate of articles about using AI to generate “content,” at which point I start to wonder why you have a blog or newsletter in the first place. (Monetization is, of course, the answer—I’m not naive.) Am I the only one looking for some originality, some personality, some insight that can’t be gotten from scraping the existing internet for other people’s ideas?
The point I’m trying to make is that we have reached a stage where superficiality is rampant and people value a high “open rate” (the number of people who subscribe to your newsletter who actually open the email notifications they receive) over the need to actually have something worthwhile to say.
Other than giving me a chance to fulminate like a curmudgeon over our culture (which, admittedly, is like shooting fish in a barrel), what the heck does this have to do with theater, Scott???
Fine. Fine!
In my last newsletter—as you probably remember because it had a 75% open rate which was higher than usual so it must have been good right?— I wrote about a recent production of Chekhov’s Uncle Vanya that I found beautiful. And the reason I found it so affecting was its complexity. By “complexity” I do not mean “difficulty,” or “obscurity” or “convolution” (no matter what thesaurus.com tells you), I mean “complex” as the antonym of “simple,” I mean having greater depth than a child’s plastic pool.
Chekhov (and all the great playwrights) do not reduce life to a battle between the Forces of Good and the Forces of Evil. It’s more like the Yin-Yang symbol of Chinese philosophy, where each “side” of the symbol contains a substantial portion of its opposite. That’s life, isn’t it? It’s not a Manichaeistic cosmological “struggle between a good, spiritual world of light, and an evil, material world of darkness” (thanks, Wikipedia’s definition of “Manicheism”). If it was, life would be so much easier.
People love melodramas. In the 19th- and early-20th century, it was probably the most popular genre of theater, packing thousands into performances across the country; and today, many of our superhero films create a similar moral universe separated into Good Guys and Bad Guys. But what makes melodramas really cook—and this has always been the case, and is all that is really needed to justify their popularity—is elaborate spectacle. Trains onstage, burning buildings, ice floes, sea battles, or, today, green-screen special effects, and Tom Cruise riding a motorcycle over the edge of a cliff. We’re not going to one of these movies to question the nature of good and evil in our society, we’re there for the explosions and the ear-splitting soundtrack. And I have no problem with that. Heck, for the longest time, Con Air was my favorite movie, so I can’t claim some aesthetic high road.
The problem arises when melodramatic simplicity makes its way into a play without elaborate spectacle, and instead claims to present a realistic view of society. That’s when people start complaining about being “lectured at” or “hit over the head.” These complaints, couched in the melodrama of today’s political parlance, may be at the root of the unlikely narrative that there is a 30% drop in attendance in theaters across the nation due to the presentation of “woke” plays. I must admit I find this narrative doubtful as an explanation, but there have been at least four people in my X feed who blame the OSF struggles on this. One claimed he had no issue at all with colorblind casting, and liked the plays of August Wilson, but Lynn Nottage was evil incarnate. (I was like “Lynn Nottage? Really?”)
It is easy for me to dismiss these complaints as racist (or transphobic, or…), and many do, and sometimes I do too, and no I am not about to launch into a David Brooks-like discussion of the moral superiority of empathizing with those with whom we disagree. But I am going to wonder whether what we’re seeing has anything to do with an unconscious audience preference for complexity. Are we creating mostly realistic plays that are Manichaean struggles between the forces of darkness and the forces of light that leave our audiences feeling insulted? Or is it just another example of the so-called “polarization” of our culture?
I can’t say for certain. But I will say that to me an awful lot of contemporary American plays have been frustrating because they seem simplistic, by which I mean one-sided. Usually, this takes the form of a protagonist that is painted to be entirely sympathetic and “good” (meaning “on our side”), and whatever pain they endure comes from without and is entirely undeserved—I’ll call these “saint plays”; but it can also take the form of melodrama in which there is clearly a “side to be on” and a “side to be against”—I’ll call these…well, hell, they’re actually saint plays, too, but with more visible and powerful “bad guys” who are usually racists or greedy capitalists or corrupt politicians or whatever is serving as the villain du jour. Saint plays lack moral complexity—the Yin-Yang is composed of an all-white part, and an all-black part. And for me, that makes the play uninteresting. Even juvenile. Life (and thus art) is not a thumbs up-thumbs down thing.
So the question is whether the techniques that makes a social media post “SEO-friendly” has leaked into art forms like theater that were built on complexity but that now insult people who want art to help them understand their complex world. (I’ll say this, though, audiences would do way better being insulted by truly vacuous joy rides—starting, but not ending, with all jukebox musicals. But I digress.)
I find myself thinking about Tevye in A Fiddler on the Roof (as one does), who demonstrates complexity every time he struggles over a daughter’s choice that goes against “tradition.” He works through the problem in a two-handed manner, alternating between one argument, and then, “on the other hand,” something that makes it more complex. Until he gets to his youngest daughter, who wants to marry a Cossack, and then “there is no other hand.” But even that decision he arrives at after going through the process, he doesn’t start there—it is the final conclusion, and ultimately one that he can’t totally stick to. He is caught between the love of his daughter and the demands of his God, and he can’t easily resolve the conflict. That’s what makes it rich, and complex, and perhaps is why so many productions of A Fiddler on the Roof get done each year. It is dialogic, which is the basis of drama. Each side gets a voice. But Saint Plays are one-handed from the start, a dramaturgical Captain Hook.
On one hand, that’s a problem; on the other hand…
I will now try to devise a Google-friendly title to increase my chances of getting this post read. Something like: 3 Great Ways to Offend the Audience. (OK, maybe not 3.)
Perhaps this is why the miracles were added? Ah, shiny things! Quick, time for an eighth element that can move up to two or three with enough likes!
Nice bit of cogitation. I have two minor observations, germane but not terribly brilliant.
As a playwright, I have long suspected that audiences are moved to attend simple good vs evil plays for several reasons: 1) in their own lives they want to be reminded that good can and should triumph (when so often it does not appear it does in their real lives) and 2) they get comfort in watching the protagonist go through a cathartic experience that makes them (the character) a better person. And even that, I suspect defers to wanting to see the goodness of people be discovered in a fictional world different from reality.
Yes, the evil can sometimes be a matter of perspective, no doubt real people are just as complex and may have noble ambitions that are mixed up in complex immoral or unethical practices. And that complexity, as you mention, can make the unfolding story so much more interesting.
As for the modern show content being found derisive (or evil for some, I guess), I suspect this is not being very well articulated or understood. I read some of the commentary opinion written by former OSF ticket holders and long time members who found some programming offensive. And I think their frustration is genuine. (Well, for some. I cannot and would not speak on behalf of the truly racist commentators. But, then again, I am unaware that any were found or that they exist beyond a handful of area residents that probably never were avid attendees.)
I am aware that the former Artistic Director and their PR firm mentioned that racist comments and threats had been received. I assume it's true despite any proof of it's existence or provenance. That information was used by the company to suggest that audiences resenting the programming were these (or like these) haters - in that their motivation to complain and cease attendance was based upon some unproven racial intolerance. I also have to assume that the publicizing of this racist communication was meant to curry sympathy and support - suggesting that the AD and company were under some kind of racist siege. If one really sits back to think about it, what possible advantage would there be to mention these things publicly unless sympathy and rally of community support wasn't the goal? Well, one excellent reason, which I have mentioned several times, was merely subterfuge, to draw attention away from the enormous financial failings of the officers and board members. It certainly is better to blame a few haters than take responsibility for company failure themselves.
But, specific to those who wrote public comments, their frustration was not strictly about content, but about the underlying theme within which suggests those who do nothing to stop racism or support equal opportunity must be themselves racist and acting against tolerance. I cannot say that this theme was intended or even implied, writers rarely have a clue how their work impacts the audience, wrapped up in their ego, they don't want to know. But the audience did voice that they felt unnecessarily taken to task, blamed and made to feel guilty for past actions made by others (of similar racial profile) or for simply not acting to stop the evil intent of those racists that caused the minority protagonists harm.
It follows that if the work was found derisive, that it makes the audience not just uncomfortable, but questioning whether the event was satisfying entertainment, then the author did this intentionally or was completely clueless.
What would be the authors goal to antagonize a portion of the audience, to belittle, point blame and cause them to question their attendance? I could only guess, I have no insight in the motivation of such writers. But, the audience concludes that the intent to anger them and cause them guilt was intentional - the author wanted the audience to feel more than sympathy for the characters harmed by racism and intolerance, they wanted the audience to be upset and to carry the show message home for discussion and social reaction. In essence, the audience concluded that the author (and in some ways the intent of the producer) wanted to chastise them for the failings of society to provide equal justice. And the audience tires of being reprimanded, tired of being told (suggested, inferred) that they are guilty of allowing intolerance to ruin minority lives.
I've talked to a lot of audiences post show. It is hard for most and certainly the average audience member, to put their thoughts and feelings into words immediately after seeing a show. They often have merely vague feelings and have not yet had these filter down into knowable and articulated reactions about what they've seen. I know this to be true. Most don't bother to examine this further, often they accept the published critical opinion of the work as the popular and acceptable viewpoint regardless of what reaction they had which might be contrary with it. They don't care enough, post event, to think about it further. And besides, were they honest and say they hated the experience, wouldn't they have to accept the fact they were fooled by critical review or bias word of mouth to spend money on something they later found to have little entertainment value? Of course. No one wants to look like they've been fooled.
I suspect the audience reaction to this programming was slow to evolve, it took repetition and time to realize they did not appreciate the way they were treated, the message laid blame or guilt on them and they eventually realized this and grew tired of it. Naturally, this is not the only reason why OSF has problems, it was just one of a half dozen issues. Instead, the company leaders used it to solicit social support, making it an issue about local area racism and not about poor season programming.